Have you heard the saying ’talent is never enough?’
One needs to combine the passion in the arts, culture and heritage with knowledge and skills of Business Management for long term gains. Issues such as organizational competence, revenue generation and management of human resource, strategy, and promotion are very real challenges facing the arts and culture industry.
Whatever the speciality, be it theatre, writing, visual and digital arts, music, photography, animation, television, or film, there is a call for better application of management principles in the face of global competition. From policy to implementation in the profit, non-profit or public sectors, we can use our management expertise for better performance and bigger profits.